What works in Real Estate advertising?

Sellers always ask what advertising you do for them? A good question - the selling starts with a motivated seller - not one ' testing' the market. The professional agent can make suggestions for adding value to the property - i.e., a building inspection prior to listing so the seller knows what a buyer will find- and take care of problems that might occur...driippy faucets, electrical connections that dont work, asbestos, oil tank and condition, location,wall paper that is all over, wall to wall carpeting that is old or dated. Photos of the property help - 80% of buyers study the MLS information before calling an agent to actually ' see' a home. Newspaper ads are nice, but dont sell anything. Immediate information does - videos, floor plans, internet access is where today's buyer starts,, and continues till closing. Post cards - an old fashioned mode of communication - still registers with the neighbors and homeowners near the home for sale - they are curious = and want to know what is going on in a neighborhood. Easy access - to a property - with the use of a key box - in our system the user is immediately identified on my computer - as to time of use and what office that agent is with - Having to deal with dogs, sleeping infants as reasons to delay a showing are a deterrent. This is a job - and Realtors like to do it as quickly as possible - and not have to make 4 phone calls to find out how to show a property. Good information is vital - i phones, i pads, etc all the tools of today's buyer - are in use. Word of mouth!!!! very important -the Realtor's community connections, via Twitter, Facebook and Linkedin -are part o the puzzle. Then the most important aspect is the price. Determined by the seller - with the information provided by the Realtor - realistic and adjusted to conditions of the market place. Rejection, by the agents and by the buyers indicates an out of step price, and lamenting about the market is not a solution. The prices of homes in 2005 and 2006 will not be renewed for years. (now North Dakota has that kind of a market due to the oil being harvested there) but in general, the leveling off is still taking place - and home owners who purchased their homes during that period should be happy they had the house they loved for these years - and paid a lot for that joy. So after all is written and done - make the price the most attractive aspect of the home sale - and get on with your life.